By: Abby Salameh, Chief Marketing Officer
Published November 14, 2018
As a continuation to A Fall Preview of Independent Investment Advisor Conferences, the year finishes with events on each coast the first week in December and then moves into the New Year with events focused on technology, investment management, and compliance.
December 3-6 | Las Vegas, NV
The MarketCounsel Summit brings together a who’s who of the country’s preeminent independent investment advisors, service providers, and both financial and industry media. Designed as a masterclass for RIA business owners, you’ll have the opportunity to gain firsthand knowledge of the most critical issues affecting your business, and evaluate opportunities for growth and the potential hazards that lie ahead. You’ll also hear unique (and often controversial) perspectives on key business impacts and the ability to network among industry leaders.
Headliners include Former Vice President, Al Gore, and listen in as Wall Street Journal’s Jason Zweig interviews the legendary Jack Bogle of The Vanguard Group.
I’m also honored to be included in the faculty to acquisition marketing and recruiting in today’s competitive landscape.
December 5-7 | Miami, FL
The Barron’s Women Summit invitation-only event features a three-day curriculum, designed and presented by Barron’s-ranked advisors and industry leaders. It includes strategies for improving outcomes, ideas on growing your business, and challenges facing the wealth management industry. The event facilitates a free-flowing exchange of information, ideas and insights from the industry’s most accomplished advisors—in the interest of raising the standards of excellence in the wealth management profession.
Keynotes include Academy Award nominee Laura Dern and author of the critically acclaimed This Brave New World, Anja Manuel.
January 29-February 1 | Dallas, TX
The T3 Advisor Conference is the leading practice management and technology conference for independent and hybrid financial advisors. Produced by Joel Bruckenstein and friends, you will emerge with timely information and insights on how to build a more efficient and profitable business.
Current and prospective clients expect a modern, collaborative experience. The right technology can help you attract and retain the right clients, bond with strategic partners, and create a more seamless process. While the agenda has not yet been published, industry thought leaders Ron Carson and Ed Slot are listed as speakers on the website’s Why Attend the T3 Advisor Conference this Year?
February 11-12 | Washington, DC
Transform knowledge into value for you and your clients with the latest from the nation’s leading thought leaders and practitioners in finance, economics, behavioral science, business management, client service, and more at the Institute’s Investment Advisor Forum. The sessions offer up to 15 CE credit hours and presentations from Toby Moskowitz, Ph.D., Professor of Finance, Yale School of Management; Andrew Friedman, J.D., Founder & Principal, The Washington Update; Jim Sandidge, J.D., Principal, The Sandidge Group LLC; and Patrick Nolan, CFA ®, Senior Portfolio Strategist, BlackRock Portfolio Solutions Team.
March 7-8 | Washington DC
Our nation’s capital is a perfect setting to get up to speed on all the top compliance issues of the day. You’re guaranteed to hear the latest on regulatory changes and gain best practices sure to strengthen your compliance program by hearing directly from key regulators on what’s coming your way. The conference also offers exclusive tools-you-will-use: attendees’ worksheets, templates, and peer-proven documents will save you time and effort.
To help maximize your investment, here are six tips to consider before, during, and after the conference to ensure a successful conference experience.
- Do your homework: There are new conferences each year, so research the ones that are the best fit for you. Weigh all the options: national vs. regional, large vs. small, focus of the event. Are the speakers, sessions, sponsors/exhibitors aligned with your business goals? And last, but not least, factor your budget – the admission, airfare, hotels, etc.—they all add up.
- Create your own agenda: From the beginning, set clear goals. What do want you to gain from the conference? Who do you want to meet? What do you want to learn and can you receive CE credits? Make a schedule ahead of time and account for every hour of the day…and night. And include social/networking events, workshops, and other extra-circular activities offered.
- Engage with the community: In the weeks leading up to the event, let others know that you’ll be attending through your LinkedIn update and follow the event on Twitter to engage with the community. Find out if colleagues or clients will be attending and exchange ideas on what their plans are. Regularly check the conference website for any last minute news, session additions, cancellations or updates.
- Prepare your conference survival kit: The phrase “the devil is in details” is especially true for conferences, so remember to pack a foldable tote bag into your luggage, layers of clothing, and comfortable shoes. Also, plan ahead for special meals, bring lots of business cards, and plan for irregular hours. And a bonus tip: stay hydrated by carrying a water bottle with you during the day.
- Be on your A game: OK, it’s the first day of the conference; this is where the rubber meets the road. Pace yourself by planning for early mornings and late nights. Take a few moments at the start of the day to know where you’re going by reviewing the directory/map to orient yourself with the session rooms, food areas, and restrooms. When it comes to the sessions, be nimble. If a session is not what you expected, move on to an alternate session. Remember to take notes after each session and create takeaway follow-up actions. And most important, be “ON” at all times – some of your best connections can be made in the coffee line.
- Follow-up, Follow-up, Follow-up: As Yogi Berra once said, “It ain’t over til it’s over.” When you get back to the office, reply to the post-conference survey and let management know what worked…and what didn’t. Be prepared to share with your colleagues what you learned and the value of the conference. For the more adventurous, you might even want to write a blog post for your website. And most important, keep up the momentum by following up with everyone you met as soon as you return to the office. You’ll be glad you did.