PAG’s Broker Dealer: LPL Financial.
LPL Financial is the industry’s largest independent broker-dealer, servicing over 16,000 financial advisors.*
LPL Financial was founded with a pioneering vision: to help entrepreneurial financial advisors establish successful businesses through which they could offer truly independent financial guidance and advice. Private Advisor Group is one of the largest RIAs and OSJs on the LPL platform. LPL Financial provides Private Advisor Group advisors with an integrated platform of cutting edge technology, brokerage and investment advisory services. Our advisors use the LPL operating system to perform their daily functions of investing for their clients, trading and clearing services and practice management support. Being the largest broker-dealer allows LPL to consistently invest in these services and solutions for their advisors. And the fact they only service independent financial advisors means they are maniacally focused on evolving this business with no conflicts of interest from either asset management solutions or investment banking functions.
Private Advisor Group works closely with LPL Financial to advocate on behalf of its network of advisors. Having over 600 advisors allows PAG to have a louder voice in participating in the direction of the broker-dealer and the development of new tools, services and programs that LPL delivers. We work hard to ensure PAG and LPL are aligned in designing the premier destination where independent financial advisors can thrive.
By leveraging a top-rated broker-dealer, we can focus on the Private Advisor Group value proposition of providing exceptional service, impeccable compliance oversight and creative solutions for our advisors.
*As reported in Financial Planning magazine, 1996-2018, based on total revenues.